Ajinkya Growth · Industrial websites
Manufacturing website design that turns visits into RFQs
A manufacturing website has one main job: help an engineer or buyer confirm quickly that you can make their part or solve their problem, and make it easy to send an RFQ. That means capability and industry pages with real detail, equipment and quality information, an RFQ form that accepts drawings, fast mobile pages and tracking that shows which pages produce enquiries.
Free written audit in 48 hours. No contract to read it, and you keep it.
- written audit before any call
- Free
- paid pilot, then month to month
- 30 days
- every account, site and dataset from day one
- Yours
Ajinkya Growth is the marketing arm of Ajinkya Technologies, which builds MES, IIoT and RFID systems for factories.
Sound familiar?
- The website was built years ago and nobody on the team can edit it.
- Visitors arrive, and very few send an RFQ.
- The contact form does not accept a drawing.
- The site looks fine on a desktop and breaks on a phone.
Traffic you already paid for leaves without asking for a quote.
What you get
Capability first structure
Process, material, industry and quality pages buyers look for.
RFQ with file upload
Short form, visible on every page, with click to call.
Rankings protected
Every old URL mapped and redirected; content that ranks carried over.
Tracking built in
Every form and call measured from day one.
How we work
Why a manufacturing software company does your marketing
Ajinkya Growth is the marketing arm of Ajinkya Technologies, which builds MES, IIoT, traceability and RFID systems for factories. The people writing your pages know what a PPAP, a first article inspection, an ISO 9001 audit or a changeover is, so plant managers and buyers read content that sounds like their world. That is the gap most generalist agencies cannot close.
Every engagement is month to month after a 30 day pilot, you own every account and asset from day one (website, ads accounts, analytics, CRM), and a named person joins a weekly review in your Eastern business hours.
How it works
Website redesign without losing search traffic
- 1Inventory. Every current URL, its traffic, rankings and links.
- 2Map. Each old URL to its new home, with one step 301 redirects.
- 3Carry content. Keep and improve text that already ranks; do not replace it with slogans.
- 4Launch and monitor. Submit sitemaps, watch Search Console coverage and fix errors in the first weeks.
Platform choices
WordPress suits most industrial sites that want easy editing and many plugins. A custom or headless build suits companies that need configurators, portals or integration with ERP and quoting systems. We recommend based on who will edit the site and what it must connect to, and you own the site and hosting accounts either way.
Website lead generation features that matter
- RFQ form with file upload, required fields kept short.
- Click to call on mobile and a named contact where possible.
- Industry and capability landing pages for ads and SEO.
- Form and call tracking into GA4 and your CRM.
- Accessibility and speed, because slow sites lose mobile visitors.
Background
What industrial buyers look for on your site
- Capabilities stated plainly: processes, materials, part size ranges, tolerances, volumes.
- Equipment list and quality system: inspection equipment, certifications such as ISO 9001, AS9100 or IATF 16949 where you hold them.
- Industries served, with relevant examples.
- Proof of reality: shop floor photos and video, location, years in business, who they will talk to.
- A fast way to send a drawing and get a quote.
When we are not the right choice
- You need an ecommerce store for consumer products. See our retail service instead.
- The current site converts well and only needs small edits. A maintenance plan is cheaper.
Common concerns, answered
You are in India. How does that work?
The team works on US Eastern business hours, a named person joins a weekly review, and everything is contracted in writing. The audit is a free sample of the work.
We tried an agency and it did not work.
Ask what they reported on. We report RFQs, calls and pipeline tracked to source, not traffic, and after the 30 day pilot you can stop any month.
Our industry is too technical for marketers.
We interview your engineers and they approve every piece. We build factory software, so machining, tolerances and quality systems are our vocabulary too.
Can you guarantee leads?
No, and be careful with anyone who does. We agree a measurable target after the pilot, based on real tracking.
Frequently asked questions
How much does a manufacturing website cost?
It depends on the number of pages, integrations and whether content is written for you. Our website packages are listed on the Ajinkya Growth pricing page, and the free audit gives a scoped recommendation.
Will a redesign hurt our Google rankings?
It can if URLs change without redirects or ranking content is removed. We map and redirect every URL and carry content over, then monitor Search Console after launch.
Can the site integrate with our CRM or ERP?
Yes. Forms can create CRM records, and quoting or portal features can connect to ERP systems. Our parent company builds ERP and MES integrations for factories.
Who owns the website?
You do: the domain, hosting, code, content and analytics accounts are in your name.
Related reading
Start with a manufacturing digital growth audit
Send your website. Within 48 hours you get a written audit of your search visibility, website conversion paths, tracking and paid media, with the three fixes we would make first and a proposed 30 day pilot. No obligation, and you keep the audit.
Step 1
Written audit in 48 hours
US business days. Search, website, ads, tracking and the three fixes we would make first.
Step 2
30 minute walkthrough
On your Eastern business hours. We agree the one number a pilot should move.
Step 3
Fixed scope in 48 hours
A 30 day paid pilot with a written scope. Continue month to month, change it, or stop.
Reviewed by Amey Kadle, Founder, Ajinkya Technologies. Last reviewed: .